Thoughts, ideas, sketches & essays.

Measuring something requires definition and structure. A simple definition of brand is that it is a promise.

Planning a rebrand is like getting a first pet. Arriving home is not the time to ask “what does it eat”?

What’s the meaning of life? How many pizzas do you need to order to feed ten people? And how much does a website cost?

Zeal nutritional products had been selling like hotcakes. And yet, our client saw the potential to reach a broader, younger audience.

Coming up with a name is easy. Coming up with a good name is hard. Coming up with a good name no one else has thought of gets even harder.

Despite all the sugar, our birthday celebrations have left a bitter taste in many a mouth. The culprit? The obligatory singing of the Happy Birthday song.

Methodology is for sissies, right? Mavericks in branding, as in everything else, can always do things their own way -- and reap the rewards!