Journal


Thoughts, ideas, sketches & essays.

In this post, you'll discover: why brands and businesses shouldn't disregard TikTok, why they should consider impact over anecdotal perspective, and most importantly, how this new-to-market app generated more traffic than Google in 2021.

It’s easy to think that in down times, marketing should be the first to go. The sentiment goes all the back to the 1920s when Post was the leader in the ready to eat cereal market. The depression hit, and they did just that – Post pulled the plug on their advertising efforts.