Journal
Thoughts, ideas, sketches & essays.
TikTok: The Viable, Venerable, Viral Social Media Giant
In this post, you'll discover: why brands and businesses shouldn't disregard TikTok, why they should consider impact over anecdotal perspective, and most importantly, how this new-to-market app generated more traffic than Google in 2021.
And Pennebaker takes center stage...again!
We swept the awards ceremony, most notably receiving Best in Show and People’s Choice Awards. Below are a few of our breakthrough projects from the past year.
Follow These Three Rules to Write a Better Website
With content driving so much of user experience, it's important to know the culprits behind bloated websites, and how to avoid them.
Houston Social Media Marketing Hotspot
Does H-Town have what it takes to compete with Los Angeles, NYC and Atlanta as a social media marketing hotspot?
Surviving the Downturn Through Digital Marketing
It’s easy to think that in down times, marketing should be the first to go. The sentiment goes all the back to the 1920s when Post was the leader in the ready to eat cereal market. The depression hit, and they did just that – Post pulled the plug on their advertising efforts.
Proactive Marketing in This Global Downturn
As someone who’s survived recessions over the past four decades, I can tell you that nothing about them is fun.
Social Media Campaigns Done Right Still Captivate and Influence
How a YouTube star with an enormous network leveraged it for the good of the environment.
Marketing, Rebranding and Rebirth of the Houston Astros
2012 was a forgettable year for the Houston Astros. The Killer B days of Craig Biggio, Jeff Bagwell and Derek Bell were long gone.