Pennebaker goes deep to identify the smartest how, why, when, where of a new product rollout. Product commercialization takes courage. And hard work. 

Through a series of workshops and strategic activities, Pennebaker identifies real opportunities for new products and technologies. We challenge assumptions that can understandably arise from being too close to a situation. 

We ask questions, we listen, we take notes, we collaborate. Then, we do our own research and share key insights, along with a plan for every facet of your new product launch.

DId you know...

Your website is talking about you behind your back.

If you think your website is outdated or a poor reflection of your brand’s true worth, now’s the time to take care of it.

User Experience Strategy