Zurvita
The need
Zurvita is a health and wellness company that supports a healthy lifestyle for people of all ages. Its signature product, Zeal, is distributed through a vast network of individual consultants. As it has grown globally, it found that its products’ current brand and packaging failed to represent the company’s essence and brand promise accurately.
The thinking
We worked closely with Zurvita’s management and marketing professionals to understand the marketplace’s challenges and a landscape that had quickly become inundated with modern, well-recognized, and assertive energy drink brands. They needed to compete and stand out while showcasing healthy, fun, energetic and optimistic attributes.
The idea
Both Zurvita, the brand, and Zeal, the product, needed to symbolize its energetic nature. First, we redesigned Zurita’s logo and brand elements to reflect a more modern, kinetic company. Then, we revamped their product packaging to reinforce the attributes their brand represents and stand out from the crowd of energy drinks. The feedback from the consultant community has been extraordinary and has helped drive significant sales growth.
