Journal


Thoughts, ideas, sketches & essays.

Zeal nutritional products had been selling like hotcakes. And yet, our client saw the potential to reach a broader, younger audience.

Coming up with a name is easy. Coming up with a good name is hard. Coming up with a good name no one else has thought of gets even harder.

Despite all the sugar, our birthday celebrations have left a bitter taste in many a mouth. The culprit? The obligatory singing of the Happy Birthday song.

Methodology is for sissies, right? Mavericks in branding, as in everything else, can always do things their own way -- and reap the rewards!

Distributing marketing materials online frees us from the cost of printing and delivery. And yet, occasionally, we wonder: Would a printed piece get more attention?

No matter the age, good content can always be effective content.

What’s surprising, then, is how often and how well humor is used in both B2C and increasingly B2B marketing communications. With more sophisticated measurements and ROI calculations available, laughter has proved itself a bankable tool in the marketing arsenal.

‘For God’s sake, don’t make anyone think.’ For some marketing communications, that’s a reliable recipe for success. Like a McDonald’s burger, a company’s basic pieces are best served fast, cheap and packaged in a familiar wrapper.

For probably the 29th year in a row (and we’re 30 this year!), Pennebaker sent out a humorous holiday card for 2013.