Thoughts, ideas, sketches & essays.

No matter the age, good content can always be effective content.

What’s surprising, then, is how often and how well humor is used in both B2C and increasingly B2B marketing communications. With more sophisticated measurements and ROI calculations available, laughter has proved itself a bankable tool in the marketing arsenal.

For probably the 29th year in a row (and we’re 30 this year!), Pennebaker sent out a humorous holiday card for 2013.

‘For God’s sake, don’t make anyone think.’ For some marketing communications, that’s a reliable recipe for success. Like a McDonald’s burger, a company’s basic pieces are best served fast, cheap and packaged in a familiar wrapper.