From a marketing perspective, the home page is actually more like a pretty face leading to the important stuff that follows.

No matter the age, good content can always be effective content.

Pennebaker has a simple way to help companies make the most of any marketing effort.

What to do when your pre-approved marketing dollars are unexpectedly cut.

Great music is inspirational! Have a listen to this timeless overture from Marriage of Figaro.

What’s surprising, then, is how often and how well humor is used in both B2C and increasingly B2B marketing communications. With more sophisticated measurements and ROI calculations available, laughter has proved itself a bankable tool in the marketing arsenal.

For probably the 29th year in a row (and we’re 30 this year!), Pennebaker sent out a humorous holiday card for 2013.

‘For God’s sake, don’t make anyone think.’ For some marketing communications, that’s a reliable recipe for success. Like a McDonald’s burger, a company’s basic pieces are best served fast, cheap and packaged in a familiar wrapper.