Why marketing managers sleep better when using GatherContent.

No matter the age, good content can always be effective content.

Losing a client can be a blessing in disguise if the fit was wrong from the beginning.

From a marketing perspective, the home page is actually more like a pretty face leading to the important stuff that follows.

What to do when your pre-approved marketing dollars are unexpectedly cut.

Pennebaker has a simple way to help companies make the most of any marketing effort.

Great music is inspirational! Have a listen to this timeless overture from Marriage of Figaro.

What’s surprising, then, is how often and how well humor is used in both B2C and increasingly B2B marketing communications. With more sophisticated measurements and ROI calculations available, laughter has proved itself a bankable tool in the marketing arsenal.

‘For God’s sake, don’t make anyone think.’ For some marketing communications, that’s a reliable recipe for success. Like a McDonald’s burger, a company’s basic pieces are best served fast, cheap and packaged in a familiar wrapper.