5 Tips for Surviving a Downturn
Ward Pennebaker recently spoke to BMA Houston about marketing in a downturn, a subject near and dear to marketers working in the oil and gas sector. The presentation covered:
- Earning a seat at the strategy table.
- Making the most of recession time.
- Uncovering hidden market opportunities.
- Sharpening your marketing’s focus.
- Be prepared to step up.