5 Tips for Surviving a Downturn

Ward Pennebaker recently spoke to BMA Houston about marketing in a downturn, a subject near and dear to marketers working in the oil and gas sector. The presentation covered:

  • Earning a seat at the strategy table.
  • Making the most of recession time.
  • Uncovering hidden market opportunities.
  • Sharpening your marketing’s focus.
  • Be prepared to step up.