5 Tips for Surviving a Downturn

Name: Pennebaker
Address: 1100 W. 23rd Street, Suite 200, Houston, TX, 77008, US
Telephone: +1-713-963-8607
Price range: $$$$

Ward Pennebaker recently spoke to BMA Houston about marketing in a downturn, a subject near and dear to marketers working in the oil and gas sector. The presentation covered:

Earning a seat at the strategy table.
Making the most of recession time.
Uncovering hidden market opportunities.
Sharpening your marketing’s focus.
Be prepared to step up.