Avoiding Brand Mines in Energy Mergers and Acquisitions

10 Cautionary Tales and Tips from the Front Lines of Brand Management

Mergers and acquisitions can be perilous ventures—missteps are all too easily and commonly made. According to the Harvard Business Review, failure rates for these transactions lie between 70 and 90%.

We have had the good fortune of helping many companies in the oil and gas industry formulate brand strategies as they merge with or acquire companies, as well as rectify past decisions that damaged their brands. This ebook is based on learned from real-world projects, and was written to help you avoid 10 commonly made mistakes during a merger.