There are two key facts about a brand.
  1. If it accurately reflects the essence of the thing being branded, everyone knows it.
  2. If it doesn’t, it’s a brand imposter.

Pennebaker has developed a creative process to define authentic brand identity. Our approach captures who you are, what makes you different, and why it matters to the marketplace.

Obviously, there’s more to your brand than just a pretty logo and a snappy marketing tagline. Clearly defining your brand promise and the value you bring to clients ensures a repeatable brand experience.

Once a brand is launched, we have our own posse of Brand Police to ensure that your visual image (logo, digital presence, print materials) and voice (messages and tone) are clear and consistent. For a bunch of creatives, we can be pretty dang controlling.