Our proprietary moves. And the mojo behind them.
EXPERIENCE
IDENTITY
STRATEGY

Brand Propulsion begins with a flight plan.

Before we launch your brand into the stratosphere, we need to lay some critical groundwork getting to know you, where you want to go, and how to get you there.

Strategy

After collaboratively assessing your business, goals, customers, and competitors—along with how you define success and how we’ll measure it—we'll build a brand strategy that amplifies your ambition and empowers your business to unlock its full potential and grow.

Research / Brand & Product Positioning / Strategic Guardrails© / Messaging

Identity

This is where we transform your brand's visual, verbal, and emotional presence—to help it connect more meaningfully with your customers, rally your team around a shared vision, and set you apart in the market.

Visual Identity / Naming / Tone of Voice / Brand Motion / Sonic Identity / Brand Narrative

Experience

Aligning strategy with creativity, we execute with precision, crafting every touchpoint of your brand experience to tell a cohesive story that resonates and builds connection, while ensuring measurable results that drive lasting impact. 

Internal Communications / Engagement & Launch / Website Design / Print Collateral / Social Media Systems / Brand Guidelines / Sales Presentation

Testimonials
Becky Escott
Senior Director of Corporate Communications, BKV
“Pennebaker is an extension of our business and a true partner. I love working with their whole team.”
Charles Reith
President and CEO, Solomon Associates
“Pennebaker helped us to seek and receive client feedback, facilitated strategic workshops, and redefined the Solomon brand. These efforts helped us build the foundation from which we have been able to move forward confidently.”
Heather Schmidt
Senior Vice President of Strategic Development & Investor Relations, Nine
“Pennebaker is able to come up with things that are so outside the box while still being applicable to our company.”
Sue Holub
Chief Growth Officer, OnSolve
“Each time I’ve worked with Pennebaker, we’ve had wildly successful outcomes.”
Michael Cheek
Senior Marketing Manager, Drager
“With an exceptional team of professionals, Pennebaker elevates marketing efforts thoughtfully and meticulously to attention-grabbing campaigns that include trackable, quantifiable results. Pennebaker is the perfect partner.”
John Riddler
Vice President of Marketing, OPI
“Each project undertaken by [Pennebaker] produces a product that was better than the previous one.”
Sandra Ryan
Manager of Investor Relations, Howell Corporation
“[Pennebaker’s] creative abilities and determination to provide a top-quality document are sincerely appreciated. It is a pleasure working with [them].”
Roger Leveque
Manager of Lubricants Marketing, Conoco
“Everyone we worked with at Pennebaker was truly instrumental in making our launches a huge success. [The] staff demonstrated time again exemplary professionalism, hard work, and the willingness to do whatever it took to get the job done.”
Lillian Warren
Chief Operating Officer, Portfolio Decisions
“We appreciated the way Pennebaker honored our budget, providing guidance but remained flexible; working with us to make sure we got the most value for our money. The value to us has been two-fold: new marketing materials, and new insights on ways to articulate what we do and the value we can bring to our clients.”
Alexandra Pruner
Director of Investor Relations and Corporate Communications, The Houston Exploration Company
“The design of the annual report effectively showcased our assets and prospects—a key objective of this year’s book. [Pennebaker’s] continued flexibility was also much appreciated given the uncertainty surrounding the timing and scope of this year’s annual.”
Brett Haugh
EVP, Employee Benefit Solutions
“We were always grateful for the work we did with Pennebaker. It was transformative—both personally and professionally.”
Kathleen Margolis
Chief Marketing Officer, FKP
“We grew by at least 30%, maybe 40%. I mean, we had a pretty good jump there.”
James Watt
CEO, Ascendent
“We often got validation after the fact where people said that we stood out in the crowd. Our approach was different from what others offered. We were breaking new ground, and then others started trying to catch up and match us on a service level. But how we were getting to the buyer and ultimately getting them to choose us was through a different way of communicating.”

Featured Work

Nine Energy Service

BKV

Dräger Fire FDIC

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