Our proprietary moves. And the mojo behind them.

Brand Propulsion begins with a flight plan.

 

3-Point Process

Before we launch your brand into the stratosphere, we need to lay some critical groundwork getting to know you, where you want to go, and how to get you there.

01 — Strategy

After collaboratively assessing your business, goals, customers, and competitors—along with how you define success and how we’ll measure it—we'll build a brand strategy that amplifies your ambition and empowers your business to unlock its full potential and grow.

Establish a strategy

Strategic services include:

  • Positioning and Differentiation Workshop

  • Market Research / VoC

  • Marketing Strategy / Planning

  • Communications Strategy / Planning

  • Stakeholder Messaging Strategy

  • Brand Architecture

02 — Identity

This is where we transform your brand's visual, verbal, and emotional presence—to help it connect more meaningfully with your customers, rally your team around a shared vision, and set you apart in the market.

Define your identity 

Identity services include:

  • Naming
  • Logo Identity Design
  • Brand Identity
  • Motion / Sound Design
  • Messaging
  • Product Packaging Design

03 — Experience

Aligning strategy with creativity, we execute with precision, crafting every touchpoint of your brand experience to tell a cohesive story that resonates and builds connection, while ensuring measurable results that drive lasting impact. 

Build the experience

Experience services include:

  • Internal + External Communications
  • Sustainability Communications / Annual Reports
  • IPO
  • Digital Marketing
  • Website Design and Development
  • Sales Training
  • Exhibition / Experiential
Client Success Stories
Pennebaker helped us to seek and receive client feedback, facilitated strategic workshops, and redefined the Solomon brand. These efforts helped us build the foundation from which we have been able to move forward confidently.
Charles Reith
President and CEO, Solomon Associates
With an exceptional team of professionals, Pennebaker elevates marketing efforts thoughtfully and meticulously to attention-grabbing campaigns that include trackable, quantifiable results. Pennebaker is the perfect partner.
Michael Cheek
Senior Marketing Manager, Drager
We were always grateful for the work we did with Pennebaker. It was transformative—both personally and professionally.
Brett Haugh
EVP, Employee Benefit Solutions
We appreciated the way Pennebaker honored our budget, providing guidance but remained flexible; working with us to make sure we got the most value for our money. The value to us has been two-fold: new marketing materials, and new insights on ways to articulate what we do and the value we can bring to our clients.
Lillian Warren
Chief Operating Officer, Portfolio Decisions
Our clients

Strategic Guardrails© helps you map out a solid path for your company's growth. We’re here to help you figure out where you stand in the market and show off what makes you stand out from the crowd.

Need Propulsion for Your Purpose?
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