We love to push things.
Like brands, boundaries, and buttons.
We push limits to create work we’re proud of, with results clients brag about. Occasionally, we even push pause to reflect, recharge, and repeat.
We have a kink for street tacos on Tuesdays, space-themed foeder-aged Belgian ales, Houston 'Stros, and car analogies indiscriminately applied.
We are a diverse team with diverse tastes—doers and designers, thinkers and writers, movers and shakers—channeling our collective energies into one direction.
Principles
The Propellants’ Credo. Say it with us.
We’re not in this for ourselves. Our passions, efforts, and triumphs are all about helping our clients have a positive experience.
Some stand on the shoulders of giants. We lift each other up, achieving impressive heights in the process.
There may be no “I” in “team.” But there are plenty in “responsibility.” Those we respect depend on it.
Good is not good enough. What we do must turn heads, change minds, and alter the trajectory of the status quo.
We are always prepared, playing five-dimensional chess to achieve the promised outcome.
Actually, give it a big, fearless bear hug, because change is a given. We can’t fight it or run from it.
Positions
Join the movement.
Forward motion doesn’t just happen. It requires passion, talent, and backbones of steel. Help us propel our clients to the apogee of expectation.
Was it fate that brought you here? Or maybe the eye for a transformative opportunity. We’re Pennebaker, a Houston-based branding agency with a reputation for big ideas. And we need an experienced digital marketing expert with a knack for leadership, an aptitude for strategy, an instinct for execution, a flair for teamwork, and a hunger for breakfast tacos. Hey, you can’t change the world without breakfast tacos. Sound like you? Let’s talk.
What You Will Do
This is a director-level role. The right candidate will work closely with account management and design to guide decisions, shape campaigns through data insights, manage social media, and ensure flawless execution across the digital ecosystems.
Key Responsibilities
Collaborate with cross-functional, multidisciplinary teams to shape client marketing strategy and goals.
Develop, plan, implement, and manage multi-channel digital campaigns (SEM/PPC, Display, Video, social platforms, and email).
Own social media management: plan, schedule, and execute campaigns across B2B-focused platforms (LinkedIn, X/Twitter, etc.), monitor engagement, and report on performance.
Translate analytics into actionable insights that inform creative and design decisions.
Monitor campaign performance, optimize targeting and bids, and identify opportunities for expansion and testing.
Conduct SEO and keyword research, provide insights to the creative/content team, and manage ongoing SEO improvements.
Build and maintain HubSpot integrations, MQL workflows, and CRM process management.
Assist in client website content management, including SEO configuration and plugin/form setup.
Maintain business listings across Google, review sites, and social platforms.
Present campaign performance and strategic recommendations to internal teams and clients with clarity and confidence.
Ideal Candidate
4+ years of hands-on experience in SEM, PPC, and digital campaign management.
Certified in Google Ads and Google Analytics (GA4).
Deep understanding of the digital ecosystem: Hubspot, paid, social, SEO, CRM, and web.
Strong experience measuring and reporting metrics to evaluate marketing effectiveness.
Advanced skills in Excel/Sheets and reporting tools (Power BI, Tableau, or similar).
Obsessive attention to detail with a proven track record of accurate campaign execution and QA.
Exceptional communication skills and ability to translate data into business objectives.
Demonstrated success in social media management for B2B or complex organizations.
Bachelor’s degree in Marketing, Communications, Business, or related field is preferred.