Baker & O'Brien
Strategic Consultancy
Branding a deep reservoir of advisory experience.
Baker & O'Brien, a top consulting firm in the energy and chemical industries, decided they needed to update their brand to feel more in step with their expertise and strong client partnerships. The rebranding centered around the ampersand in their logo, symbolizing their founding partnership and collaborative approach. The new look brought fresh colors, a more conversational tone, and a clean, crisp visual landscape, reinforcing their reputation as trusted, strategic partners.
Services
- Brand Strategy
- Visual and Verbal Identity
- Brand Launch and Engagement
- Digital Experience
- Messaging and Marketing
Brand
The wordmark needed a fresh look—something modern that still carried the weight and credibility you'd expect from a consulting firm. The challenge was evolving the design without sacrificing brand recognition.
Website
