Winning “Agency of the Year” at the Houston BMA Lantern Awards comes with a pretty sweet perk: getting to design the theme for next year’s event. It’s a chance to show off our creative flair, support a great local cause, and have a little fun. When Pennebaker won in 2022, we knew we had to cook up something that felt undeniably Houston.

With the city’s growing reputation as a culinary hotspot, we teamed up with the HBMA event committee to blend Houston’s culinary fame with the spirit of the awards. The results included a mouthwatering color palette, sweet typography, and playful illustrations that turned the event into a visual and experiential treat.