Rethink Change

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Introduction

 

 

When growth is stagnant, culture’s a mess, the brand’s adrift, and the board wants miracles by Monday, Pennebaker’s podcast, Rethink Change, is where innovators and disruptors go for clarity.

Hosted by Founder Ward Pennebaker and President Matt Pennebaker, this podcast delivers sharp insights from battle-tested leaders who’ve navigated chaos and turned challenge into momentum. You’ll hear from executives from startups to global behemoths, from a wide range of industries. No fluff. All results. These conversations uncover what actually works – so you can think differently and act smarter.

Insightful conversations led by
Ward Pennebaker

CEO

Matt Pennebaker

President

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New Episode

02 — Don’t Let the Cement Set with Sam Veselka
“Change is coming at that moment. So you have to jump on it.”

Ever wonder what it takes to yank a bleeding Baker Hughes division out of the mothership —in the middle of Covid—flip it to profit in four months, and then aim the same playbook at nuclear energy? Meet Sam Veselka: corporate insider-turned-private equity sharpshooter who runs toward chaos, scales founder-run firms, and proves culture beats capital – every time. Buckle up — change just got weaponized.

Play episode | 44m

Episodes

01 — We're the Ones They Call When It's a Mess with Jim Watt
01 — We're the Ones They Call When It's a Mess with Jim Watt

Imagine a Canadian expat who moved to Texas and started a new business by faxing a five-page proposal to Chesapeake Energy. He got a yes in 15 minutes — then leveraged that success to scale his employee benefits startup into one of the nation’s fastest-growing firms. Meet Jim Watt—turnaround addict, “ass-bailing” specialist, and killer of the long sales cycle. Watch out—benefits just went full beast mode.

Play episode | 39m
00 — Introducing Rethink Change Presented by Pennebaker
00 — Introducing Rethink Change Presented by Pennebaker

"Clarity isn't just a buzzword. It's a business driver."

Play episode | 47s

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