Doeren Mayhew, a top CPA and advisory firm, had a problem—their brand and website no longer reflected who they were. It felt outdated, cluttered, and out of sync with their reputation. They needed a fresh, modern look that truly showcased their expertise. 

We started with client research and our Strategic Guardrails® workshop, helping them redefine their role as "positive impact creators." They weren’t just accountants—they were trusted guides, helping clients navigate the tangled web of financial regulations. 

To bring this to life, we created a bold new identity as "Strategic Wayfinders." Gone was the stiff, conservative look—replaced with a striking plum and orange palette and a Wayfinder arrow icon symbolizing their role as financial navigators. The result? A brand that’s modern, confident, and perfectly aligned with Doeren Mayhew’s forward-thinking approach.