Lyndsay Bray Coaching Group offers life, personal, and career coaching with a fresh, impactful approach. When they needed a website that reflected their individual style, nationwide reach, and deep expertise, we kicked things off with a Strategic Guardrails® workshop. That’s where we uncovered their unique position as “the sustainable change deliverer,” setting them apart from the usual life coaching clichés. It became the foundation for an energetic, engaging, and authentic brand that speaks directly to their audience. We then applied bold, vibrant designs, custom illustrations, and straightforward, distinctive messaging that stood out from the traditionally conservative coaching space.