Pennebaker developed the Plantgistix name and logo design to introduce the larger idea of enhanced mobility, efficiency, and flow. Bold and colorful, the new brand identity represents a modern, high tech company, and the tagline prompts customers to think about the company’s new, larger purpose: to keep business moving.
The clean and simple website design tells a story, stressing the streamlined nature of the larger logistics offering versus selling specific services. Highlights include the “extras” that Plantgistix offers to move things forward.
“You helped us to break away from our old, stale and ineffective brand/business model. We were able to redefine our business, build a powerful new brand and energize us to help us get to the next level.”
— Marc Levine, CEO Plantgistix
Throughout the collateral materials, we used bold and user-friendly copy, with enough detail to demonstrate that Plantgistix knows how to manage the entire plastics packaging process, down to the smallest detail.