The rebranding involved a new, responsive website design organized around the way products and services are sold by the company. A key feature is the Seismic Licensing Tool, which makes access to FairfieldNodal’s multi-client seismic database more user-friendly and powerful than ever before.
In contrast to static traditional maps, Pennebaker developed a unique, interactive “drill-down” capability that allows users to filter, select, and request specific maps, in progressive levels of detail, all on one screen. Suddenly, the old way of map licensing seems, well, carbon-dated. View the map.
In conjunction with the new website, Pennebaker developed an information management system for FairfieldNodal’s entire service and product brochure collection. The purpose was to create a family look, while identifying both the market and the buyer benefits quickly, on the cover.
Pennebaker designed FairfieldNodal’s targeted advertising campaign using a new tone that is straightforward, down-to-earth, and borderline irreverent. Through its voice, the company now comes across as the no-nonsense, next generation provider in the oilfield industry.
Trade Show Booth
A redesign of FairfieldNodal’s trade show booths focused on maintaining the bold color palette and imagery of the new brand.