Strategy
We work closely with you to truly understand your business, your audience, your goals, and how you visualize success.
Then, we build the brand that not only aligns with your business strategy but propels it forward at every touchpoint—giving you the clarity and confidence to lead your market and stay at the cutting edge of change.
Research
Quantitative Research
Qualitative Research
Brand Audits and Analysis
Strategy
Strategic Guardrails Workshop
Purpose and Positioning
Brand and Portfolio Architecture
Internal Brand (Values, Mission, Employee Value Proposition)
Messaging
Our clients
Testimonials
Becky Escott
Senior Director of Corporate Communications, BKV
“Pennebaker is an extension of our business and a true partner. I love working with their whole team.”
Sue Holub
Chief Growth Officer, OnSolve
“Each time I’ve worked with Pennebaker, we’ve had wildly successful outcomes.”
Roger Leveque
Manager of Lubricants Marketing, Conoco
“Everyone we worked with at Pennebaker was truly instrumental in making our launches a huge success. [The] staff demonstrated time again exemplary professionalism, hard work, and the willingness to do whatever it took to get the job done.”
Brett Haugh
EVP, Employee Benefit Solutions
“We were always grateful for the work we did with Pennebaker. It was transformative—both personally and professionally.”
James Watt
CEO, Ascendent
“We often got validation after the fact where people said that we stood out in the crowd. Our approach was different from what others offered. We were breaking new ground, and then others started trying to catch up and match us on a service level. But how we were getting to the buyer and ultimately getting them to choose us was through a different way of communicating.”
