Identity

Here, we focus on the emotional connection—how your message will resonate with your key audiences. We delve deep to define your brand’s tone, personality, essence, and core values—to create a cohesive identity that speaks directly to those you want to engage.

Spanning the chasm between what you say and how they react, we bring your brand to life.

Visual Identity

Verbal Identity

Motion Identity

Sonic and Haptic Identity

Brand Guidelines and Governance

Packaging

Naming

Our clients

Testimonials

Michael Cheek

Senior Marketing Manager, Drager

“With an exceptional team of professionals, Pennebaker elevates marketing efforts thoughtfully and meticulously to attention-grabbing campaigns that include trackable, quantifiable results. Pennebaker is the perfect partner.”

James Watt

CEO, Ascendent

“To know that nobody else that we competed with routinely could say the things that we could say was also really refreshing. It didn't mean we won all the time, but we won a lot more. We freed ourselves from our clients from hell because we could better identify up front what that experience was going to be like.”

Charles Reith

President and CEO, Solomon Associates

“Pennebaker helped us to seek and receive client feedback, facilitated strategic workshops, and redefined the Solomon brand. These efforts helped us build the foundation from which we have been able to move forward confidently.”

Heather Schmidt

Senior Vice President of Strategic Development & Investor Relations, Nine

“Pennebaker is able to come up with things that are so outside the box while still being applicable to our company.”

Kathleen Margolis

Chief Marketing Officer, FKP

“You changed the way we saw our business and that's what made the difference. I don't think we expected that.”

Related Work

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