In social media, as in every other marketing tool, the key is having a strategy. Pennebaker looks at your past social media activity to see which of the various channels you’re using – because each one has a unique audience, purpose, content and timing. We also analyze your process: How frequently do you post? How does that relate to your clients? Our objective is to target the right audience and produce measurable results.
Name Search: Purging rogue accounts
Some of our clients told us their company wasn’t active on social media, but we found rogue twitter accounts using their company name and logo – and let’s just say the content was not aligned with their brand values. Oops. Also, some of our international clients have had social media channels set up for different regions without their knowledge. It’s a control issue with all kinds of implications. For example, have you recently acquired a company? Did you investigate their SM posts and strategy?