Product Positioning Workshop
Boost market potential for your products and services.
Let’s face it. Breaking through in today’s market landscape isn’t the walk in the park it used to be. Competition is fierce and noisy. Customers are distracted and hard to find. If you don’t want to be ignored or commoditized, you have to position your brand.
Our product positioning workshop is a five to six-hour strategic brainstorming session between your key management team and Pennebaker. Compared to a Strategic Guardrails, it focuses less on your overall business strategy and more on how you position your product or service, understand your buyers’ attributes, optimize your brand hierarchy, and most effectively communicate to the marketplace.