Content Strategy — Give Your Customers What They Are Looking For
Here’s the truth: if customers can’t find what they are looking for on your site, they bounce right off, pre-engagement. Fortunately, we can help. We have a proven process for capturing the right content (education, sales sheets, tables, etc) on your site, and putting it right where customers can find it. Boom! You’re a hero.
Clarifying Site Goals
First things first, though. We need to verify the goals for your site, and we start by asking questions like these: Are you looking to generate sales leads? To push information about your latest products and services? To engage with investors? To provide support to your sales force? Do you have baselines or expectations in term of performance?
We’ll sort through the answers so we know what success looks like. Then we can go after some wins.
Sales 101 starts with “Put yourself in the customer’s shoes,” and websites are today’s cold call. Have you considered all the different stakeholders that you want to come to your website and what they want to find and do there? We like to spend a bit of time on this, because it helps define everything we do going forward.