Fleshing Out Content with Value
The high tech alloy and nickel valves manufactured by Cooper command premium prices. Because the company has a full spectrum of testing, cleaning, treating and repair services, we suggested a section to focus on their technical service capabilities.
We also suggested creating a Knowledge Center to post articles, reference materials and downloadable product guides. This body of work distinguishes the company as experienced, technically savvy, and innovative in designing critical components for heavy industry.
We also designed in sections for the company’s messaging along the “Quality Without Compromise” and “Performance Under Pressure” tag lines. These bold statements and graphics serve as mini-advertisements as viewers scroll through the site.
The introduction of a blog to the Cooper Valves website created a new and valuable inbound marketing opportunity. Their formula involves creating email campaigns containing news and timely information, which draws additional visitors to the site.