Capturing Time and Data
The full impact of the new Cooper Valve website is just beginning to be felt. Traffic has already increased dramatically, thanks to the activity generated by the blog and email activity. Viewers are spending more time on the site, one of the key metrics for website analytics, as they read reference information and compare products.
To close the circle, the company is now gathering the names and emails of many prospective customers in return for their onsite reference materials – a fair exchange by any measure.
And, finally, the process of creating the cross-referenced data base provided Cooper Valves with a foundation for SEO search terms as well as ad words campaigns.
With its new website Cooper Valves gained a new tool in the sales cycle process. Quick links and helpful information reduce frustration, enriching the user experience and giving Cooper Valves a unique personality and a new presence in the marketplace.