Booklet 3: Unleash
Our third booklet in the series, Unleash, featured a decidedly more finished presentation to mirror the completion of the campus. In our final design, we included a high-gloss foil-stamped cover and coated paper, reminiscent of steel and glass. The story unfolds through simple, descriptive titles over bright full-page images. People—the most important addition to the project—would be celebrated by a logistically challenging photographic montage of some 10,000 employees.